I spend a substantial amount of my time as a freelancer creating material that is destined to be used as online content by clients. Unfortunately there there is a lot of poor-quality content out there and this is an endless source of frustration for me and other writers that take their craft seriously.
So much so-called "content" is either thinly disguised advertising and promotional material or simply a re-hash (or even worse a rewrite) of material created by someone else. The rush to generate countless pages of disposable content often results in originality and creativity being trampled in the process.
Faced with mountains of trashy content and competition from "writers" that can barely speak coherent English, much less write it, and are willing to sell articles for $5 (or less apiece), it can sometimes be tempting to shortcut the creative process for the sake of expediency.
Today I came across this infographic from Ezinearticles that reminded me how important it is to make sure that I apply creativity to everything I write and stay true to my craft. Fortunately there are still clients out there that value quality and realise that trashy content actually harms the image and credibility of their business.