Businesses are making plans to make some money out of the tournament, government departments are frantically busy making sure all the infrastructure is ready, well some are and some civil servants just like to give the impression of being busy, but that's one of the things that won't change in a hurry. The media is full of reports linking to the world cup on a wide range of topics and angles. Various groups have arranged or are arranging public shows of welcome for visiting spectators and support for the local team.
A spirit of patriotism not seen since the '95 Rugby Word Cup has grabbed hold of the country. Offices and shopping centres are filled with people in supporters gear, the atmosphere is filled with the honking of vuvuzelas and in the streets every second car is decorated with one or more flags.
This is my favourite, it really livens up the experience of being in traffic. A flag fitted to your radio aerial or on a clever bracket attached to your window is the essential accessory this football season . Aside from the festive look it gives the vehicles, this craze must be providing a welcome injection of cash for the traffic light traders. The horde of former fongkong (knock-off) superglue salesmen operating at our local intersections all seem to have converted to being providers of flags.
I'm all for this. Being offered a cheap imitation flag is a lot more interesting than being offered cheap imitation superglue. Even if I don't buy one its entertaining to look at all the different patterns while waiting for the lights to go green (very environmentally conscious of them I must add).
At least you can't sniff a flag. Well you could, but what would be the point :)