– Drafting and sending out a letter that is a mix of detail and a
casual chatty tone is a great way to inform customers about a special,
new product or service, promotional discount etc.
– Has your business done something unique and ground-breaking that you
think will be of interest to the rest of the industry or the public at
large? Let's write it up and spread the word to the press (community
and commercial) If they think its newsworthy enough to print the
exposure is priceless.
Promotional Material – Product reviews, short and long
articles, general information about your company or your industry in
general. Any well-written material mentioning your business increases
your credibility and position in the market.
– Similar to general marketing and promotional material but usually
shorter and more attention grabbing (online readers have short
attention spans), with a strong focus on keywords and searchable terms.