Some tips and tricks based on my own experience and learning as a freelance copywriter specialising in website content for the last decade or so.
Website content writing tip:
Be the man with a plan (or the woman 😊)
Before you start writing any content, develop a comprehensive plan for the website that is aligned with the company’s business plan, marketing plan, goals, and objectives.
The website content plan should also include specific website goals, target audience, notes on tone and style, broad keyword strategy, and a page structure and layout plan that specifies how many pages should be created, their type and place in the site hierarchy, the type and quantity of content that should be on each page, and any other information relevant to the specific project.
A good website plan keeps the project focussed, and makes life easier for everyone involved, including copy/content writers and website developers (an unclear brief is one of the surest ways to cause confusion and unmet exunmettions).