Three Things Adding More Quality Content to Your Company Website Will Do for Your Business
Increase your website’s Traffic and Search Engine Rankings and Optimisation (SEO). More pages of quality website content mean more opportunities to rank for the search terms potential customers use when looking for the goods and services you supply. Over time, this will result in a steady stream of leads that you can convert into sales.
Improve the Visibility and Credibility of your business. Regularly publishing new content about the problems your products and services solve for customers, industry news and trends, etc. will increase awareness of your business and help position it as an industry leader.
Create more material for Repurposing. Core, evergreen, and topical content can all be chopped up, reformatted, and otherwise used as the basis for social media posts, short video scripts, infographics, etc.
Improve the Visibility and Credibility of your business. Regularly publishing new content about the problems your products and services solve for customers, industry news and trends, etc. will increase awareness of your business and help position it as an industry leader.
Create more material for Repurposing. Core, evergreen, and topical content can all be chopped up, reformatted, and otherwise used as the basis for social media posts, short video scripts, infographics, etc.
Three Types of Content You Should Have on Your Company Website
Core Content. This content will be on your website’s main pages, e.g. Home, About, Products and Services Pages (with sub-pages if necessary), FAQ, Contact, etc.
Evergreen Content. Useful, informative content that stays relevant for a long time, e.g. resource articles, guides, how-to guides, tips and tricks pieces, checklists, cheat sheets, research reports, case studies, white papers, infographics, and a glossary page – or multiple niche/vertical-specific glossaries (a great place to use long tail keywords that don’t fit elsewhere on the site).
Topical Content. Content tied to a particular event or period, breaking industry news and events, upcoming or recently-held company or industry events, legislative changes (upcoming or recently passed), etc.
Evergreen Content. Useful, informative content that stays relevant for a long time, e.g. resource articles, guides, how-to guides, tips and tricks pieces, checklists, cheat sheets, research reports, case studies, white papers, infographics, and a glossary page – or multiple niche/vertical-specific glossaries (a great place to use long tail keywords that don’t fit elsewhere on the site).
Topical Content. Content tied to a particular event or period, breaking industry news and events, upcoming or recently-held company or industry events, legislative changes (upcoming or recently passed), etc.
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