Darrell Cuthbert: Copywriter | Content Writer | Content Marketer
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    • Copywriting and Content Writing >
      • 5 Tips for Writing Product Descriptions that Make People Hit the Buy Button
      • Boost Sales by Using Urgency and Scarcity in Your Website Copy
      • Using Subheadings to Improve Website Engagement
      • Emotional Copywriting Can Help You Make More Sales
      • Write CTAs That Get Noticed and Drive Action
      • Write Headlines That Hook Your Audience
      • Boost Conversions by Adding Social Proof to Your Copy
      • SEO Copywriting for Business Owners: Balancing Keywords and Readability
      • A Strong Value Proposition Is Essential for Every Page of Your Website
      • Use Visuals to Enhance the Impact of Your Website Copy
    • Content Marketing >
      • A Written Content Strategy Will Help Fuel the Growth of Your Business
      • Repurposing Content Maximises Its Value
      • Your Business Needs an Effective Blog to Attract Traffic, Leads, and Sales
      • Use Content Marketing Metrics to Measure Content Marketing Performance
      • Create White Papers that Generate Leads and Drive Results
      • Thought Leadership Content is a Powerful Way to Build Brand Reputation
      • Using Case Studies to Convert Prospects Into Clients
      • Good Website Copy Can Transform Your Business’s Online Presence
      • Repurpose Written Content to Extend Its Reach and Impact
      • Pillar Content Can Boost Your Website’s Traffic

3+3. Why You Should Regularly Add More Quality Content to Your Company Website

9/11/2024

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Three Things Adding More Quality Content to Your Company Website Will Do for Your Business

​Increase your website’s Traffic and Search Engine Rankings and Optimisation (SEO). More pages of quality website content mean more opportunities to rank for the search terms potential customers use when looking for the goods and services you supply. Over time, this will result in a steady stream of leads that you can convert into sales.
 
Improve the Visibility and Credibility of your business. Regularly publishing new content about the problems your products and services solve for customers, industry news and trends, etc. will increase awareness of your business and help position it as an industry leader.
 
Create more material for Repurposing. Core, evergreen, and topical content can all be chopped up, reformatted, and otherwise used as the basis for social media posts, short video scripts, infographics, etc. 

Three Types of Content You Should Have on Your Company Website

​Core Content. This content will be on your website’s main pages, e.g. Home, About, Products and Services Pages (with sub-pages if necessary), FAQ, Contact, etc.
 
Evergreen Content. Useful, informative content that stays relevant for a long time, e.g. resource articles, guides, how-to guides, tips and tricks pieces, checklists, cheat sheets, research reports, case studies, white papers, infographics, and a glossary page – or multiple niche/vertical-specific glossaries (a great place to use long tail keywords that don’t fit elsewhere on the site).
 
Topical Content. Content tied to a particular event or period, breaking industry news and events, upcoming or recently-held company or industry events, legislative changes (upcoming or recently passed), etc.        
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