Interesting news and information about copywriting, content writing, and content marketing that I came across in the last week or so (week 38/2025)
As a full-time freelance copywriter, content writer, and content marketing consultant, I keep tabs on the relevant sectors and read industry news and other content all the time (side note: every good writer I know is also a voracious reader).
Marketing Masterclass: Work smarter, not harder – repurpose content for extended reach
If your business is on social media, you know how important it is to think up fresh, new content that appeals to your audience.
Will copywriters now write for TV and films too?
Industry leaders note a shift from short-form copy to storytelling, as brands seek writers who can craft narratives that blend seamlessly into content across platforms
Leanne was working in her dream job. Then came ChatGPT
The adage of do what you love, and the money will follow is one many workers have stuck to for years. But with industries everywhere being upended by artificial intelligence (AI), some employees have begun to question if this sentiment still holds true.
Brian Dean’s Backlinko Exit: From Blog to 7-Figure Deal
Brian Dean launched Backlinko in 2012 after several failed attempts at building online businesses. A personal finance site had given him some momentum, but most of his projects had fizzled. With Backlinko, he focused on SEO and content marketing strategies he had picked up through trial and error.
Peers for Gambling Reform call for content marketing to be labelled as ads
In a letter sent to UK gambling minister Baroness Twycross and seen by NEXT.io, PGR highlighted that content marketing now accounts for around half of all organic social media advertising by gambling brands.
Firm Marketing: 7 Tax Planning Content Marketing Ideas for Q4
As the calendar year winds down, taxpayers and business owners should try to reduce their tax bill before December 31. For accounting firms, this creates a golden opportunity. By publishing timely, helpful content, your firm can attract prospects actively searching for answers and build authority in your local market. The key isn’t just producing content. It’s creating the right kind of content, formatted so search engines and AI tools can feature it in snippets, summaries, and People Also Ask sections.
Overcoming AI Ick: Hybrid Strategies for Authentic Digital Marketing
Amid digital marketing's AI boom, audiences recoil from robotic "AI ick," craving authenticity. Experts advocate using AI for drafts but applying human edits to infuse personality, stories, and originality. Hybrid models ensure resonant content, building trust and loyalty in an era of abundance.
Australian marketers expect content demand to surge fivefold by 2027
Australian marketing professionals are anticipating a significant increase in demand for content, with new research revealing they expect requirements to grow by more than fivefold by 2027.
Ask An SEO: High Volumes Or High Authority Evergreen Content?
Evergreen and timely content both work, but only when built to help users, not to chase keywords.
If your business is on social media, you know how important it is to think up fresh, new content that appeals to your audience.
Will copywriters now write for TV and films too?
Industry leaders note a shift from short-form copy to storytelling, as brands seek writers who can craft narratives that blend seamlessly into content across platforms
Leanne was working in her dream job. Then came ChatGPT
The adage of do what you love, and the money will follow is one many workers have stuck to for years. But with industries everywhere being upended by artificial intelligence (AI), some employees have begun to question if this sentiment still holds true.
Brian Dean’s Backlinko Exit: From Blog to 7-Figure Deal
Brian Dean launched Backlinko in 2012 after several failed attempts at building online businesses. A personal finance site had given him some momentum, but most of his projects had fizzled. With Backlinko, he focused on SEO and content marketing strategies he had picked up through trial and error.
Peers for Gambling Reform call for content marketing to be labelled as ads
In a letter sent to UK gambling minister Baroness Twycross and seen by NEXT.io, PGR highlighted that content marketing now accounts for around half of all organic social media advertising by gambling brands.
Firm Marketing: 7 Tax Planning Content Marketing Ideas for Q4
As the calendar year winds down, taxpayers and business owners should try to reduce their tax bill before December 31. For accounting firms, this creates a golden opportunity. By publishing timely, helpful content, your firm can attract prospects actively searching for answers and build authority in your local market. The key isn’t just producing content. It’s creating the right kind of content, formatted so search engines and AI tools can feature it in snippets, summaries, and People Also Ask sections.
Overcoming AI Ick: Hybrid Strategies for Authentic Digital Marketing
Amid digital marketing's AI boom, audiences recoil from robotic "AI ick," craving authenticity. Experts advocate using AI for drafts but applying human edits to infuse personality, stories, and originality. Hybrid models ensure resonant content, building trust and loyalty in an era of abundance.
Australian marketers expect content demand to surge fivefold by 2027
Australian marketing professionals are anticipating a significant increase in demand for content, with new research revealing they expect requirements to grow by more than fivefold by 2027.
Ask An SEO: High Volumes Or High Authority Evergreen Content?
Evergreen and timely content both work, but only when built to help users, not to chase keywords.
Spot anything newsworthy on the above topics that I missed? Please send a link, description, and maybe why you found it interesting to me at [email protected]
If I find it interesting and it’s on-topic, I’ll update my most recent post or add it to the next one.
If I find it interesting and it’s on-topic, I’ll update my most recent post or add it to the next one.
