Darrell Cuthbert: Copywriter | Content Writer | Content Marketer
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Market Your Agri-Business

24/9/2025

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Do you need help marketing and getting more exposure for your agricultural products, equipment, or services business?
I can assist you
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I am a full-time independent business writer providing copywriting, website content writing, and related services. I’ve spent the last 15 years writing and marketing for businesses in various industries in South Africa, the USA, Canada, and a few other countries.
​From 2016 until a few months ago, I was involved in social media content creation (writing, editing, and rewriting as needed) and giving input on and tweaking promos for a sizeable business that distributed John Deere tractors and other machines, as well as other agricultural implements and products in KZN, the Eastern Lowveld, Kenya, and Uganda.
That assignment came to an end when the major business division I was working with was acquired by and absorbed by a larger industry player, with internal people now handling all marketing.

I’m eager to utilise my skills, combined with the agricultural sector knowledge and experience I’ve gained, to help other businesses in the industry grow and expand.

​I’ve always preferred working with practical hands-on industries, and have a particular fondness for agriculture and related industries. My first job after military service was at the South African Meat Board, and my wife comes from a farming family in the KZN Midlands (Muden, near Greytown).
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Between my first job at the Meat Board and becoming a freelance copywriter, I spent almost two decades in the consumer electronics industry, mostly for the South African operations of three large multinationals (based in Johannesburg for the bulk of that time).

​During that phase, I worked in several management roles, including Customer Service Manager, National Parts Manager (at two multinational companies), and Reverse Logistics/returns Manager.

In my current role, I combine my natural affinity for writing, my communications skills and experience, and my diverse business experience to help companies effectively market their offerings and expand their online presence.
Please contact me to discuss how I can assist you.
[email protected]

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