I've just finished writing and putting these two mini-profiles together for a client. They will be used to market the business and widen its customer base.
The original brief was for a single profile that covered two product areas: commercial trailers and truck bodies, as well as materials handling equipment for warehouses, logistics hubs, and other similar applications.
I created an initial draft in line with the brief; however, after some discussion and a little probing, it became obvious that the target clients/ICAs for the two product categories are quite different. We mutually agreed that it would be better to have separate documents, each focussed on one customer type.
If you are in transport/fleet management, warehousing/logistics/SCM in South Africa or elsewhere in sub-Saharan Africa, please check out the business and discuss any relevant product needs with them.
It's a good business, and I've known the owner/CEO for many years.
The original brief was for a single profile that covered two product areas: commercial trailers and truck bodies, as well as materials handling equipment for warehouses, logistics hubs, and other similar applications.
I created an initial draft in line with the brief; however, after some discussion and a little probing, it became obvious that the target clients/ICAs for the two product categories are quite different. We mutually agreed that it would be better to have separate documents, each focussed on one customer type.
If you are in transport/fleet management, warehousing/logistics/SCM in South Africa or elsewhere in sub-Saharan Africa, please check out the business and discuss any relevant product needs with them.
It's a good business, and I've known the owner/CEO for many years.
| LTE Profile: Commercial Trailers and Truck Bodies |
| LTE Profile: Materials Handling Equipment |
