Repurposing Content Maximises Its Value

Author: Darrell Cuthbert

Creating high-quality content requires time and effort, but it doesn’t have to end once you hit publish.
 
Repurposing content allows you to extend the lifespan of your content, reach new audiences, and maximise your return on investment (ROI).
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​Why Repurposing Content Is Important

Repurposing content involves taking an existing piece of content and transforming it into different formats or distributing it through new channels. This way you get more mileage from the content you’ve already created while reaching a broader audience.
 
Some benefits of repurposing content are:

• Save Time: By repurposing existing content, you can save time and resources that would otherwise be spent creating new content from scratch.
• Reach New Audiences: Different people consume content in different ways. Repurposing content into different formats (e.g., blog posts, videos, infographics) allows you to reach a wider audience.
• Reinforce Key Messages: Repurposing content helps you reinforce key messages by presenting them in different contexts.

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Ideas for Repurposing Content

There are many ways to repurpose content, including:
 

• Turn Blog Posts Into Social Media Content. Use the main points of blog posts to create several social media posts per blog, rephrase subtitles as questions, etc.
• Turn Blog Posts Into Short Videos. Repurpose blog post content as scripts for videos. Each main point of a blog post can also be turned into a video. Long or short videos can be read direct-to-camera by a member of the business or produced as faceless videos, with or without narration.
• Turn Blog Posts into Infographics: If you have a blog post filled with data or tips, consider turning it into an infographic to share on social media or in email newsletters.
• Compile Blog Posts into an eBook: Combine several blog posts on related topics into a comprehensive eBook that can be used as a lead magnet.
• Create a Webinar from a White Paper: If you’ve written a detailed white paper or guide, repurpose it into a webinar where you can present the information in a more interactive format.

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Conclusion/TLDR

​Repurposing content is a smart and efficient way to maximise the value of your content marketing efforts. By transforming your content into different formats, you can extend its reach, engage new audiences, and get more return on your investment.
 
Make content repurposing a part of your strategy to keep your content marketing fresh, engaging, and impactful.
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