Full Website Copy Deck

​Includes all the content required to get a typical 4-7 page SME business website off the ground.

Ideal for:

  • Established medium sized businesses that don’t yet have a website or want to overhaul their existing website to increase visibility, traffic, and engagement = to bring in leads/potential customers and encourage existing customers to do more business with the company
 
  • Small but ambitious start-up businesses that are committed to using the online space to grow their operations, and have the resources and willingness to invest in quality content for their website
 
  • Larger businesses that have a spin-off operation, autonomous (or semi-autonomous) business unit, service offering, or product line that needs an online presence and identity that is separate from the main/parent operation

R7000 ($700)

Included

  • Basic SEO keyword research - will be shared with you in the form of a report
  • Online competitor analysis – e.g. what keywords they are using and ranking for, who is dominating the target keywords in your niche/business area, etc.
  • Full copy deck for your company website (4-7 pages), including SEO meta data for each page
  • Up to two sets of reasonable revisions (limited to the actual copy produced and supplied, deviations from or additions to the original brief, changes to or additional factual details already agreed to etc. may incur an additional charge)
  • 1x Initial blog post/news item to get the ongoing content creation ball rolling
  • 5x Social media posts, drawn from and linked to the website content, to help publicise your new or revamped website

Not Included

  • Uploading of material to your company website, on- and off-page formatting, SEO integration, etc. – this is the responsibility of your website developer or IT support team (except in cases where I also develop the website – see “optional add-ons” section below)
  • Website modifications required to accommodate content – where the website has been built before the content is written (not recommended). Your developer should include this as a service, or give you a CMS (Content Management System) that is sufficiently flexible to avoid this being a problem-  
​

Optional Add-Ons

Website Development – R2500 ($250)

If you don’t already have a competent website developer on board, or want a single, simple solution, I can build you a simple site based on a tried and tested template-based platform, customised with images, graphics, and corporate logos supplied by yourself (or purchased on your behalf).
 
This option will give you a simple but effective site that is quick to set up (usually around one working day), cost-effective, easy to maintain, and keeps the focus firmly where it belongs – on your content and message (no flashy bells and whistles to distract users and potentially damage the SEO value of the site).
 
  • Includes URL (website address) registration and purchase for the first 12 months.
  • The site will initially be set up on a basic free hosting option (zero monthly fees), that can be easily upgraded afterwards to a cost-effective paid plan with more advanced features and benefits.
  • The site will be set up on an account opened in your name with the site building/hosting service provider, on a self-management basis. Login and password will be handed over to you after final payment is received (I only get involved in the hosting, management, and technical support aspects of running a site if this forms part of an ongoing content generation and management agreement)

Social Media Page/Account Set Up or Overhaul (e.g. Company Facebook Page) – R750 ($75) per page/account​

  • New page title, short and long descriptions written (or existing material edited/rewritten as required)
  • New cover image imported/created where required
  • All factual information on page checked and corrected as necessary (contact details, operating hours, industry/category etc.)
  • Page settings checked and customised for maximum visibility and customer attraction

Terms and Conditions

  • 50% Deposit payable before any work will be started or scheduled
  • The balance of payment will be invoiced for after the final round of revisions is completed, and the job signed off by the client representative (or 7 days after delivery if sign-off has not been received by then)
  • All invoices are considered due and payable on presentation and must be paid as soon as is practically possible
  • The copyright on all website content and other written materials produced rests with me until the work is paid for in full, after which it is deemed to have automatically passed to the client

Contact me now and let’s get started with creating great content for your website.

Darrell Cuthbert (a.k.a. Darrell the WordTiffie)
​darrell@wordtiffie.co.za

​072 225 8074
 
I am based in Durban, South Africa, but service clients all over the country (and internationally) as required.

Other services to help grow your business 

  • Ongoing content production, e.g. blog/news posts, new product pages)
  • Content strategy development and setup (including training of staff as required)
  • Text for general marketing materials, e.g. pamphlets, brochures, posters, promotions and advertisements, advertorial content, case studies/white papers, and others
  • Content for email marketing/newsletters
  • Proofreading, editing, and rewriting of existing material
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