Market Your Agribusiness

Market Your Agri-Business

Do you need help marketing and getting more exposure for your agricultural products, equipment, or services business?

I can assist you

Young pecan nut trees, planted in rows in the foreground, with mountains behind, on a farm in the Muden Valley, near Greytown, KwaZulu-Natal Midlands, South Africa.icture

I am a full-time independent business writer providing copywriting, website content writing, and related services. I’ve spent the last 15 years writing and marketing for businesses in various industries in South Africa, the USA, Canada, and a few other countries.

From 2016 until a few months ago, I was involved in social media content creation (writing, editing, and rewriting as needed) and giving input on and tweaking promos for a sizeable business that distributed John Deere tractors and other machines, as well as other agricultural implements and products in KZN, the Eastern Lowveld, Kenya, and Uganda.

That assignment came to an end when the major business division I was working with was acquired by and absorbed by a larger industry player, with internal people now handling all marketing.

I’m eager to utilize my skills, combined with the agricultural sector knowledge and experience I’ve gained, to help other businesses in the industry grow and expand.

I’ve always preferred working with practical hands-on industries, and have a particular fondness for agriculture and related industries (my first job after military service was at the South African Meat Board, and my wife comes from a farming family in the KZN Midlands).

Mid-30s couple (Darrell and Shelley Cuthbert) standing on a hill with the farm she grew up on (Harfield Farm, Muden Valley, near Greytown, KwaZulu-Natal Midlands, South Africa) visible below and mountains in the background.

Mid-30s slim, blonde woman in a pink t-shirt, black shorts, and chocolate-brown suede hiking boots standing on a hilltop with her family farm (Harfield Farm, Muden Valley, near Greytown, KwaZulu-Natal Midlands, South Africa), visible below, and mountains in the background.

Vegetables planted between rows of young pecan nut trees and mountains in the background, on Harfield Farm in the Muden Valley, near Greytown, KwaZulu-Natal Midlands, South Africa.

A strip of freshly ploughed land between rows of young pecan nut trees and mountains in the background, on Harfield Farm in the Muden Valley, near Greytown, KwaZulu-Natal Midlands, South Africa.ure

Between my first job at the Meat Board and becoming a freelance copywriter, I spent almost two decades in the consumer electronics industry, mostly for the South African operations of three large multinationals (based in Johannesburg for the bulk of that time).

During that phase, I worked in several management roles, including Customer Service Manager, National Parts Manager (at two multinational companies), and Reverse Logistics/returns Manager.

In my current role, I leverage my natural affinity for writing and my communication skills, combined with my diverse business experience, to help companies effectively market their offerings and expand their online presence.

Please contact me to discuss how I can assist you.

[email protected]

Mature pecan nut trees on Harfield Farm in the Muden Valley, near Greytown, KwaZulu-Natal Midlands, South Africa, with a dirt road running between them, a hedge to the left of the road, and a farm gate in the middle of the frame.

A wide scenic landscape shot taken from the top of Ivala Hill in the Muden Valley, near Greytown, KwaZulu-Natal Midlands, South Africa, with farmland below and mountains in the background.

A scenic photo on a farm with sugar cane in the middle distance and mountains behind, shot at Harfield Farm in the Muden Valley, near Greytown, KwaZulu-Natal Midlands, South Africa.

A dirt road on a farm, curving to the right, and running through a small grove of pecan nut trees, shot at Harfield Farm in the Muden Valley, near Greytown, KwaZulu-Natal Midlands, South Africa.

An open operator station (OOS) John Deere 2140 tractor shot from its left side and parked with its nose close to a farmhouse wall at Harfield Farm in the Muden Valley, near Greytown, KwaZulu-Natal Midlands, South Africa.

An open operator station (OOS) John Deere 2140 tractor parked and shot diagonally from its front left corner and a mature pecan nut tree behind it at Harfield Farm in the Muden Valley, near Greytown, KwaZulu-Natal Midlands, South Africa.

A red McCormick MC105 open operator station (OOS) tractor with protective roof parked and shot diagonally from its front left corner and a mature pecan nut tree behind it at Harfield Farm in the Muden Valley, near Greytown, KwaZulu-Natal Midlands, South Africa.