Darrell Cuthbert: Copywriter | Content Writer | Content Marketer
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    • Glossary
    • Copywriting and Content Writing >
      • 5 Tips for Writing Product Descriptions that Make People Hit the Buy Button
      • Boost Sales by Using Urgency and Scarcity in Your Website Copy
      • Using Subheadings to Improve Website Engagement
      • Emotional Copywriting Can Help You Make More Sales
      • Write CTAs That Get Noticed and Drive Action
      • Write Headlines That Hook Your Audience
      • Boost Conversions by Adding Social Proof to Your Copy
      • SEO Copywriting for Business Owners: Balancing Keywords and Readability
      • A Strong Value Proposition Is Essential for Every Page of Your Website
      • Use Visuals to Enhance the Impact of Your Website Copy
    • Content Marketing >
      • A Written Content Strategy Will Help Fuel the Growth of Your Business
      • Repurposing Content Maximises Its Value
      • Your Business Needs an Effective Blog to Attract Traffic, Leads, and Sales
      • Use Content Marketing Metrics to Measure Content Marketing Performance
      • Create White Papers that Generate Leads and Drive Results
      • Thought Leadership Content is a Powerful Way to Build Brand Reputation
      • Using Case Studies to Convert Prospects Into Clients
      • Good Website Copy Can Transform Your Business’s Online Presence
      • Repurpose Written Content to Extend Its Reach and Impact
      • Pillar Content Can Boost Your Website’s Traffic
  • Content Shop
    • Logistics and Supply Chain >
      • How Artificial Intelligence Is Making Supply Chain Forecasting More Accurate and Efficient
      • How Blockchain Technology Is Improving Supply Chain Transparency
    • Affiliate Marketing >
      • Affiliate Marketing, Common Mistakes to Avoid in Your First Year
      • Affiliate Marketing, What You Need to Know as a Beginner
    • Marketing and Business >
      • 10 Creative Ways to Boost Brand Awareness on a Budget
      • How to Write a Value Proposition That Actually Converts

About WordTiffie



Background

WordTiffie Copywriting and Web Content is a commercial writing service provider based in Durban, South Africa.

WordTiffie has a strong focus on working with small to medium sized (SME) businesses in South Africa to help grow their exposure, influence, following and sales by using carefully crafted communication materials and informative content, both offline and online.

WordTiffie was founded in 2010 by Darrell Cuthbert, a South African writer, blogger and marketer.

Why WordTiffie?

The word “Tiffie” (sometimes spelled “tiffy”) is a slang contraction of Artificer which  is derived from the latin word Artifex, meaning maker. The Oxford Dictionary defines it as: craftsman; skilled mechanic in army or navy.

Therefore a word-tiffie is a craftsman that works with words - using his communication skills to enhance the business operations of his clients.
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