Darrell Cuthbert: Copywriter | Content Writer | Content Marketer
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    • Glossary
    • Copywriting and Content Writing >
      • 5 Tips for Writing Product Descriptions that Make People Hit the Buy Button
      • Boost Sales by Using Urgency and Scarcity in Your Website Copy
      • Using Subheadings to Improve Website Engagement
      • Emotional Copywriting Can Help You Make More Sales
      • Write CTAs That Get Noticed and Drive Action
      • Write Headlines That Hook Your Audience
      • Boost Conversions by Adding Social Proof to Your Copy
      • SEO Copywriting for Business Owners: Balancing Keywords and Readability
      • A Strong Value Proposition Is Essential for Every Page of Your Website
      • Use Visuals to Enhance the Impact of Your Website Copy
    • Content Marketing >
      • A Written Content Strategy Will Help Fuel the Growth of Your Business
      • Repurposing Content Maximises Its Value
      • Your Business Needs an Effective Blog to Attract Traffic, Leads, and Sales
      • Use Content Marketing Metrics to Measure Content Marketing Performance
      • Create White Papers that Generate Leads and Drive Results
      • Thought Leadership Content is a Powerful Way to Build Brand Reputation
      • Using Case Studies to Convert Prospects Into Clients
      • Good Website Copy Can Transform Your Business’s Online Presence
      • Repurpose Written Content to Extend Its Reach and Impact
      • Pillar Content Can Boost Your Website’s Traffic
  • Content Shop
    • Logistics and Supply Chain >
      • How Artificial Intelligence Is Making Supply Chain Forecasting More Accurate and Efficient
      • How Blockchain Technology Is Improving Supply Chain Transparency
    • Affiliate Marketing >
      • Affiliate Marketing, Common Mistakes to Avoid in Your First Year
      • Affiliate Marketing, What You Need to Know as a Beginner
    • Marketing and Business >
      • 10 Creative Ways to Boost Brand Awareness on a Budget
      • How to Write a Value Proposition That Actually Converts

Samples


Full Website Content Copy Decks*

* Includes all written content as well as website structure and page planning, comprehensive keyword research, online competitor analysis, basic SEO strategy, etc. 
  • ForgetMeNot (a web-based platform serving the USA market that offers automated reminders for upcoming birthdays, anniversaries, and other special occasions, then suggests suitable gifts within a specified budget, processes the order, and arranges delivery, all within the user's dashboard) - www.4getmenot.online  
  • Uno Energies (a fast-growing business that operates filling stations in Zambia, Tanzania, Mozambique, Zimbabwe, and Rwanda, and supplies diesel, petrol, and lubricants in bulk to commercial customers) - www.unoenergies.com
  • Greenleaf Developments (sustainable/renewable power generation and energy optimisation) - www.greenleaf.energy
  • Interactive Credit Solutions (membership subscription business, main product is the MaximAssist Life Enhancement Plan) - www.icscredit.co.za
  • RN Liquids (chemical converters/contract manufacturers) - www.rnliquids.co.za
  • RN Plastics (plastic bottle manufacturer) - www.rnplastics.co.za
  • SP Auto Electrical (24/7 Mobile auto electrical repairs & maintenance for trucks & other heavy-duty & commercial vehicles in KwaZulu-Natal) - www.spautoelectrical.co.za
  • Inzalo EMS (solutions and services for local government) - www.inzaloems.co.za
  • Finely Found It Interiors (Carida Muirhead) - Interior Design and Decorating)  - www.finelyfounditinteriors.co.za

Case Studies

  • How Implementing Life by SmartCap eliminated driver fatigue-related incidents at AngloGold Ashanti’s Iduapriem Gold Mine in Ghana

Blog Posts & SEO Focus/Target Pages

 

Supply Chain Management/Warehousing/Materials Handling

  • Ecommerce is One of the Factors Creating Uncertainty and Driving Change in the Logistics Industry
  • A Rapidly Changing Business Environment and Emerging Supply Chain Trends are Placing Pressure On Materials Handling Operations
  • Pressure on Supply Chains is Driving the Need for Digitization
  • The Four Stages of Digital Adoption Within Supply Chains
  • These are the Technologies that Will Influence SCM the Most Over the Next Ten Years
  • The Road Forward for the Supply Chain Industry
  • ​External Warehouse Management Systems vs. ERP Inventory Modules
  • Supply Chain Optimization: Three Improvement Factors
  • Warehouse and Distribution Center Optimization: Two Key Factors
  • The Why, How, and What of Supply Chain Optimization – Part 1
  • The Why, How, and What of Supply Chain Optimization – Part 2
  • The Why, How, and What of Supply Chain Optimization – Part 3
  • A Methodical Approach to Digital Adoption in Supply Chain Management

​Mining - Technology, Solutions, and Equipment

  • ​Mining Technology: Forming Long-Term, Strategic Partnerships Beats “Shiny Object Syndrome”
  • Wireless Mesh Sensor Networks: When Redundancy is a Good Thing
  • Adding Wireless Connectivity to Geotechnical Instruments
  • Geotechnical Investigation: Now Android Tablet Compatible!
  • ​Geotechnical Investigation and Data Gathering
  • Common Types of Geotechnical Monitoring Instruments Used in Construction and Mining
  • Geotechnical Monitoring Instrumentation: Helping Mine Engineers Balance Safety & Productivity Requirements
  • Vibrating-Wire Monitoring: Keeping Control of Water in Your Mine
  • Wireless Mesh Sensor Networks are the Best Choice for Modern Underground Mines
  • Need to keep tabs on your mine?  Go wireless!

​Mining - Engineering and Geomechanics Consulting Services

  • Determining the Most Appropriate Umbrella Arch/Forepoling Support Methods for use in an Underground Mine Takes Expertise and Experience
  • The Effect of Ongoing Data Collection and Geotechnical Analysis on Site Characterization Models
  • Geomechanics Consulting Services Help to Reduce Project Costs and Delays
  • Dynamic Support Design Becomes Even More Important the Deeper Underground Mines Go
  • Optimized Ground Support Design is Essential for the Safety and Productivity of Underground Mines and Civil Engineering Projects
  • Geomechanics Consulting Services are an Important Component and Source of Expertise on Your Project

Civil Engineering

  • Making Civil Engineering Safer By Taking a Leaf Out of Mining’s Book: Part 1 – Using Extensometers for Civil Structural Monitoring
  • Making Civil Engineering Safer By Taking a Leaf Out of Mining’s Book: Part 2 – Dataloggers and Civil Wireless Monitoring
  • Wireless Water Level Monitoring Systems Help Civil Engineers Keep Tabs on Construction Sites
  • Using our Extensometers for Civil Engineering Applications can Significantly Enhance the Monitoring, Control, and Safety Aspects of Large Projects
  • Civil Wireless Monitoring Helps to Maintain the Safety and Integrity of Large Structures
  • Electronic Data Acquisition and Analysis in the Civil Engineering Environment
  • A Common Practice among Civil Engineers is the use of Extensometers for Tunneling Monitoring

​Spend Management Solutions, Apps, and Analytics

  • ​Does Tail Spend Really Matter?
  • What is Tail Spend Management and Why Does it Matter to a Business?
  • Unmanaged Tail Spend: Problems and Solutions 
  • What Does Well-Managed Tail Spend Look Like?
  • Top 3 Reasons Why Procurement Can Immediately Benefit From Reviewing Its Approach To Spend Analytics Right Now​
  • What is the Difference Between Spot Buying and Tactical Buying Within Tail Spend Management?
  • 3 Ways Using Spend Analytics will Increase Your Procurement Efficiency

 Business Development Events/Trade Shows

  • SCM Consulting and Your Annual Business Development Tradeshow – Is There a Link?
  • The Producer: Key to a Blockbuster Business Development Event
  • Turn Your Business Development Into a Symphony With the Right Conductor
  • Tradeshow Production Learnings – Takeaways from a conversation between Ralph Henderson and Christian Dow, Panther Inc.

Plumbing, and Sanitation 

  • What is the Environmental Impact of the Oil Used in the Typical Waterless Urinal Cartridge?
  • Waging War on Water Wastage - U.S. Army Includes Waterless Urinal Units in its New Eco-friendly Shelters

​Fuel and Oil Supply

  • What Is Kerosene Oil and How Is it Commonly Used?
  • Are Coal Oil and Kerosene Oil the Same Thing?​
  • 7 Things a Lubricant Does for Your Auto Engine
  • How to Get Rid of the Smell from Kerosene Oil Fumes

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