Darrell Cuthbert: Copywriter | Content Writer | Content Marketer
  • Home
  • About
  • Services
  • Samples
  • Rates
  • Contact
  • Free Resources
  • Buy Readymade Content
    • Travel >
      • What to Pack for a Family Road Trip

What is Content Marketing?

And how can it benefit my business?


The term Content Marketing has been thrown around a lot in marketing and business circles over the last few years. But what does it actually mean.

Content Marketing Institute (CMI), defines it like this:
"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action"
Of course, in order to use content as a tool for marketing your business online you need to have access to a steady stream of fresh, relevant website content.
What is Content Marketing? And how can it benefit my business?
Curated content can be a partial solution, but it is also essential to make use of 100% original content that is customised to reflect the unique characteristics of your business and speak to the needs and interests of your customers or potential customers.

When it comes to making use of original content  to promote your business, you have two basic choices:

  • Generate it internally - i.e. write it yourself or have a staff member draft it for you
  • Have it generated externally - usually by a copywriter (a type of commercial writer) familiar with both business practice and internet marketing principles

Contact me Now to find out more about how I can help you engage with and enhance the loyalty of existing customers, attract new customers, and position your business as a source of credible information and expert by crafting unique content suited to your brand and industry.


Original content can be used for a variety of purposes, for example:

  • To populate static pages on your company website, informing people about what your business does and why they should contact and buy from you.
  • Posted on your company blog to inform, entertain and increase the loyalty of your existing customers and attract new readers that can be converted into customers
  • Shared on social media channels to increase engagement and interaction with your customer base and attract traffic to your website/blog
  • Used as material for your email marketing program (still one of the most effective marketing tools available) 


Over the last few years Content Marketing (especially in its online form) has evolved to the point where it is now one of the most effective forms of marketing. The practice is well-established internationally and South African companies are increasingly rolling out their own content marketing strategies.
​​​​​​​
"Traditional marketing talks at people. Content marketing talks with them." Doug Kessler

"Social media is the new telephone. Content marketing is the new brochure." Jay Baer

Contact me Now to find out more about how I can help you engage with and enhance the loyalty of existing customers, attract new customers, and position your business as a source of credible information and expert by crafting unique content suited to your brand and industry.
Contact Me Now

Further Reading: Some interesting articles about Content Marketing 

What is Content Marketing? - Content Marketing Institute

​
​How to Explain Content Marketing to Anyone​

​
​How to Explain Content Marketing to Anyone [Fresh Examples]

​
​What Is Content Marketing? - Forbes

​
​Content marketing - Wikipedia

​
​Content Marketing Made Simple: A Step-by-Step Guide - Neil Patel

​
​How Content Marketing Builds Your Business - Copyblogger

​
What Is Content Marketing? 3 Important Tips For 2019 - ClickMinded

​
​What is content marketing? - Definition from WhatIs.com

​
​What Is Content Marketing? Is It Right for My Business? -

​
​What is content marketing? • SEO for beginners • Yoast

What is Content Marketing?
How to Get Started With Content Marketing
What is Content Marketing?
How to Create A Content Marketing Plan
Traditional VS Content Marketing
How to Tell a Story in Your Content Marketing - HubSpot Academy
Introduction to Content Marketing with Buzzfeed
What Does Content Marketing Look Like in 2019 | Neil Patel
The Content Marketing Spectrum

​
The Basic Idea behind Content Marketing
The Basic Idea behind Content Marketing
Content Marketing Humor: Hire a Comedian For Your Team
Content Marketing Humor: Hire a Comedian For Your Team
Picture
3 tips for boosting your content marketing confidence
How to Get Your Social Media Content to Stand Out While Sharing Third-Party Content
How to Get Your Social Media Content to Stand Out While Sharing Third-Party Content
What the Heck is Content Marketing?
What the Heck is Content Marketing?
Content Marketers: Are Your Memes Dank?
Content Marketers: Are Your Memes Dank?
The New Direct Marketing
The New Direct Marketing
5 Content Marketing Key Steps To Successfully Building Your Online Brand!
5 Content Marketing Key Steps To Successfully Building Your Online Brand!
The marketing echo chamber (content about content marketing)
The marketing echo chamber (content about content marketing)

Location

Durban (Queensburgh) KwaZulu-Natal Province
​South Africa

Quick Links

Samples
Rates
Resource Articles
Buy Articles at Constant-ContentOriginal Articles. Constant-Content.

Contact Me

Email: [email protected]
Mobile: +27 (0) 72 225 8074