Copywriter - a person who writes the text of advertisements or publicity material. (Oxford Dictionary)
Due to the nature of their work, and definitions like the one above, there is a perception among many people that copywriters only exist within advertising agencies and the marketing departments of major companies.
While a lot of copywriters are indeed employed in roles like these, there are also many others that work directly with businesses and organisations - crafting compelling copy (text) that is carefully designed to increase the exposure, impact and ultimately sales of their client's businesses.
Any business, irrespective of size or industry, can benefit from the services of a copywriter.
Some of the materials a copywriter can generate for your business are:
- Brochures and Pamphlets - research and writing (in many cases copywriters also team up with with graphic designers and printers to provide a complete solution)
- Sales letters - for direct marketing via post or email
- Advertisements - for print media (e.g. magazines and newspapers) or online use (e.g. promoting your business on sites like Gumtree and OLX).
- Product Information - for use in sales and marketing materials, product packaging etc.
- Press releases - an ideal way to announce exciting new developments in your business like expansion plans, new product lines, community/social development projects
- Articles and Advertorial - for placement in local publications
- Whitepapers and Ebooks - used to position the business as an authoritative source of useful industry information and as incentives for people that sign up to the company's mailing list or take another desired action
- Website and Social Media Content - for use on static web pages, in blog posts or on social media platforms like Facebook, Twitter, Google+, Linkedin etc.