Darrell Cuthbert: Copywriter | Content Writer | Content Marketer
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    • Copywriting and Content Writing >
      • 5 Tips for Writing Product Descriptions that Make People Hit the Buy Button
      • Boost Sales by Using Urgency and Scarcity in Your Website Copy
      • Using Subheadings to Improve Website Engagement
      • Emotional Copywriting Can Help You Make More Sales
      • Write CTAs That Get Noticed and Drive Action
      • Write Headlines That Hook Your Audience
      • Boost Conversions by Adding Social Proof to Your Copy
      • SEO Copywriting for Business Owners: Balancing Keywords and Readability
      • A Strong Value Proposition Is Essential for Every Page of Your Website
      • Use Visuals to Enhance the Impact of Your Website Copy
    • Content Marketing >
      • A Written Content Strategy Will Help Fuel the Growth of Your Business
      • Repurposing Content Maximises Its Value
      • Your Business Needs an Effective Blog to Attract Traffic, Leads, and Sales
      • Use Content Marketing Metrics to Measure Content Marketing Performance
      • Create White Papers that Generate Leads and Drive Results
      • Thought Leadership Content is a Powerful Way to Build Brand Reputation
      • Using Case Studies to Convert Prospects Into Clients
      • Good Website Copy Can Transform Your Business’s Online Presence
      • Repurpose Written Content to Extend Its Reach and Impact
      • Pillar Content Can Boost Your Website’s Traffic

Copywriting



Copywriter - a person who writes the text of advertisements or publicity material. (Oxford Dictionary)

Due to the nature of their work, and definitions like the one above, there is a perception among many people that copywriters only exist within advertising agencies and the marketing departments of major companies.

While a lot of copywriters are indeed employed in roles like these, there are also many others that work directly with businesses and organisations - crafting compelling copy (text) that is carefully designed to increase the exposure, impact and ultimately sales of their client's businesses.

Any business, irrespective of size or industry, can benefit from the services of a copywriter.

Some of the materials a copywriter can generate for your business are:

  • Brochures and Pamphlets - research and writing (in many cases copywriters also team up with with graphic designers and printers to provide a complete solution)
  • Sales letters - for direct marketing via post or email
  • Advertisements - for print media (e.g. magazines and newspapers) or online use (e.g. promoting your business on sites like Gumtree and OLX).
  • Product Information - for use in sales and marketing materials, product packaging etc. 
  • Press releases - an ideal way to announce exciting new developments in your business like expansion plans, new product lines, community/social development projects
  • Articles and Advertorial - for placement in local publications
  • Whitepapers and Ebooks - used to position the business as an authoritative source of useful industry information and as incentives for people that sign up to the company's mailing list or take another desired action 
  • Website and Social Media Content - for use on static web pages, in blog posts or on social media platforms like Facebook, Twitter, Google+, Linkedin etc. 



WordTiffie Copywriting and Web Content (Durban, South Africa)

Location

Durban (Queensburgh) KwaZulu-Natal Province
​South Africa

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Email: [email protected]
Mobile: +27 (0) 72 225 8074