Why you need to add more quality content to your company website – and keep on adding it

By: Darrell Cuthbert

Search engines, like the mighty Google, are always on the lookout for fresh, original content that is relevant and useful to your target audience (website visitors, leads, customers), engaging, and well-written.

Give the search engines what they want, and they will reward you with what you want:
 

• Better search-engine ranking positions (SERPs) – i.e. on which page, and how far down the page, your website pages appear

 

• More traffic to your website. More traffic = more people looking for the products or services you offer. More website visitors = more potential leads/prospects, that you can convert into customers

 
Improve Your Content
 
Some of the ways you can improve the amount and quality of the content on your website are.
 

• Rewrite, and expand where appropriate, the content on your website’s exiting static pages (home, about, products/services/offering etc.). Focus on the needs/problems of your customers and how you can solve them rather than being too salesy. Tell the story of your product, brand and business. (If you are starting up a new website, have your initial content professionally written)

 

• Add extra, detailed product and services pages, e.g. one per product or product line, grouped together under category pages if required

 

• Create a series of off-menu SEO target pages to “hook” people searching the internet and send them to your website. (Click Here to find out more about what these pages are and how they work)

 

• Add more posts to your company blog, especially those that contain non-promotional, useful content. If you don’t have a company blog, start one ASAP. Regularly publishing new blog posts is one of the best ways to keep your business’s website fresh and growing. Over time, this will do wonders for the value of your website, from a Search Engine Optimisation (SEO) perspective, and in terms of making your website more useful and valuable to website visitors/potential customers​

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You may also enjoy:What are SEO Target Pages and how can they be used to increase Website Traffic and Sales Conversions?

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Need Help?
 
If you need help with expanding your business’s online presence via a content marketing program, contact me to discuss your content needs.
 
I am a full-time, freelance copywriter and website content writer. I am based in Durban (South Africa), but supply high quality content to clients all over the country, and internationally as required.

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Darrell Cuthbert (a.k.a. Darrell the WordTiffie)

+27 72 225 8074

​[email protected]

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