Most big businesses in South Africa have a company website and practice content marketing in one form or another.
In addition more and more local small and medium sized businesses are setting up websites and participating in the online world. However, not all owners of SMEs in South Africa realise the power of a properly planned and executed content marketing program and the impact it can have on their business.
All business owners want more traffic to their website as this is a powerful way to attract potential customers and increase the business’s engagement with existing customers.
Creating and sharing well-written, interesting, relevant content that informs and educates customers is the most efficient and sustainable way to increase a business’s search engine rankings and draw traffic to a company website.
The infographic below (courtesy of Quicksprout) cites some interesting statistics, including:
If your business does not already have a company blog it is important to set one up as soon as possible and fill it with useful content – ideally by posting informative articles and other material on a weekly basis.
Content marketing works for companies of all sizes and in all industries but is especially powerful as a growth tool for South African small and medium sized businesses.
By Darrell Cuthbert
In addition more and more local small and medium sized businesses are setting up websites and participating in the online world. However, not all owners of SMEs in South Africa realise the power of a properly planned and executed content marketing program and the impact it can have on their business.
All business owners want more traffic to their website as this is a powerful way to attract potential customers and increase the business’s engagement with existing customers.
Creating and sharing well-written, interesting, relevant content that informs and educates customers is the most efficient and sustainable way to increase a business’s search engine rankings and draw traffic to a company website.
The infographic below (courtesy of Quicksprout) cites some interesting statistics, including:
- 61% of consumers feel better about a company that has a blog
- Companies with active blogs receive 97% more leads
- 90% of consumers find detailed content useful
- 50% of consumers say content marketing has a positive impact on purchasing decisions
- 86% of B2C (business to customer) marketers use content marketing
- 62% of companies outsource their content marketing
If your business does not already have a company blog it is important to set one up as soon as possible and fill it with useful content – ideally by posting informative articles and other material on a weekly basis.
Content marketing works for companies of all sizes and in all industries but is especially powerful as a growth tool for South African small and medium sized businesses.
By Darrell Cuthbert
WordTiffie Copywriting and Web Content is a commercial writing business focused on providing high-quality written material to small and medium sized businesses.
WordTiffie is based in Durban, South Africa, and is owned and operated by Darrell Cuthbert – South African writer, blogger and online marketer.
Get in Touch now to discuss your content and copywriting requirements
WordTiffie is based in Durban, South Africa, and is owned and operated by Darrell Cuthbert – South African writer, blogger and online marketer.
Get in Touch now to discuss your content and copywriting requirements
