Blog | Darrell Cuthbert, Freelance Copywriter

3+3. Why You Should Regularly Add More Quality Content to Your Company Website

9/11/2024

Three Things Adding More Quality Content to Your Company Website Will Do for Your Business

Increase your website’s Traffic and Search Engine Rankings and Optimisation (SEO). More pages of quality website content mean more opportunities to rank for the search terms potential customers use when looking for the goods and services you supply. Over time, this will result in a steady stream of leads that you can convert into sales.

Improve the Visibility and Credibility of your business. Regularly publishing new content about the problems your products and services solve for customers, industry news and trends, etc. will increase awareness of your business and help position it as an industry leader.

Create more material for Repurposing. Core, evergreen, and topical content can all be chopped up, reformatted, and otherwise used as the basis for social media posts, short video scripts, infographics, etc.

Three Types of Content You Should Have on Your Company Website

Core Content. This content will be on your website’s main pages, e.g. Home, About, Products and Services Pages (with sub-pages if necessary), FAQ, Contact, etc.

Evergreen Content. Useful, informative content that stays relevant for a long time, e.g. resource articles, guides, how-to guides, tips and tricks pieces, checklists, cheat sheets, research reports, case studies, white papers, infographics, and a glossary page – or multiple niche/vertical-specific glossaries (a great place to use long tail keywords that don’t fit elsewhere on the site).

Topical Content. Content tied to a particular event or period, breaking industry news and events, upcoming or recently-held company or industry events, legislative changes (upcoming or recently passed), etc.

Create White Papers that Generate Leads and Drive Results

26/9/2024

Author: Darrell Cuthbert

White papers are a powerful tool for lead generation, especially in B2B marketing. They allow you to dive deep into a specific topic, offer valuable insights, and highlight your expertise.

More importantly, white papers help you capture high-quality leads by requiring readers to provide their contact information in exchange for the content.

Write CTAs That Get Noticed and Drive Action

26/9/2024

Author: Darrell Cuthbert

Your website may have a stunning design and compelling copy, but if your calls-to-action (CTAs) aren’t grabbing attention you are probably losing out on conversions.

CTAs are the bridge between your visitors’ browsing and their next step, e.g. making a purchase, downloading a guide, or signing up for a consultation.

Why do some CTAs get all the action but others sit in the corner and seem invisible? Let’s explore why your CTAs might be bombing and you can help them get noticed and boost conversions.

Use Content Marketing Metrics to Measure the Performance of Your Content Marketing Strategy and Look for Areas of Improvement

26/9/2024

Author: Darrell Cuthbert

Content marketing is a powerful tool for driving traffic, generating leads, and building brand awareness.

However, to check that your content marketing strategy is working you need to measure the right metrics. Tracking content marketing metrics allows you to understand what’s working, what’s not, and what areas need improvement.

Emotional Copywriting Can Help You Make More Sales

26/9/2024

Author: Darrell Cuthbert

Most purchasing decisions are driven by emotion, even when customers think they’re being entirely logical. That’s why emotional copywriting (crafting messages that appeal to your audience’s emotions) can be a powerful tool in your marketing strategy.

By tapping into feelings like excitement, fear, trust, and even nostalgia, you can create copy that resonates with your audience on a deeper level, making them more likely to act.

Your Business Needs an Effective Blog to Attract Traffic, Leads, and Sales

26/9/2024

Author: Darrell Cuthbert

In today’s online, always-connected world, having a business blog isn’t a nice to have, it’s a necessity.

A well-maintained blog can be one of your most powerful marketing tools, driving traffic to your website, generating leads, and establishing your business or personal brand as a thought leader.

Using Subheadings to Improve Website Engagement

25/9/2024

Author: Darrell Cuthbert

When visitors arrive on your website, they often skim through the content instead of reading it word for word. Studies have shown that most users read only about 20% of the text on a webpage.

With such limited attention spans, how do you make sure your message gets across?

The answer lies in the effective use of subheadings. These seemingly simple elements don’t just break up your content, they also guide your visitors, improve readability, and keep people on your site for longer.

Repurposing Content Maximises Its Value

25/9/2024

Author: Darrell Cuthbert

Creating high-quality content requires time and effort, but it doesn’t have to end once you hit publish.

Repurposing content allows you to extend the lifespan of your content, reach new audiences, and maximise your return on investment (ROI).

Boost Sales by Using Urgency and Scarcity in Your Website Copy

25/9/2024

Author: Darrell Cuthbert

In a world where consumers have endless choices at their fingertips, urgency and scarcity can be powerful motivators. When used effectively, these psychological triggers can prompt visitors to take immediate action, whether it’s making a purchase, signing up for a newsletter, or booking a consultation.

Increase your sales by incorporating urgency and scarcity into your web copy in a way that feels authentic and compelling, without coming across as overly salesy or manipulative.

Developing a Written Content Strategy to Help Fuel the Growth of Your Business

25/9/2024

Author: Darrell Cuthbert

A well-executed written content strategy is one of the most effective ways to drive business growth.

Whether you’re looking to increase website traffic, generate leads, or build brand awareness, written content plays a central role in achieving your goals.

However, just jumping in and writing a lot of content on random, unconnected topics won’t help your business grow its online presence, no matter how high the quality of the content is. You need a clear strategy to keep things focussed and organised.